Crown Royal Saddles Up to Announce its First-Ever Rodeo
Team
Six of Today's Best Set to Debut Their Crown Royal Purple in Ellensburg
ELLENSBURG, Wash., Sept. 3 /PRNewswire/ -- Six of the
toughest professional cowboys in America will achieve extra "style" points
this weekend at the Ellensburg PRCA Rodeo when they debut their Crown
Royal-branded riding gear for the very first time. Through a year-long
partnership with the Canadian Whisky brand, the team of six will hit the
dirt at Ellensburg for what some consider the most dangerous eight seconds
in sports in hopes of bringing home a Crown Royal victory.
"The Crown Royal Riders team is comprised of the best and toughest
professional cowboys in the sport," said Yvonne Briese, Crown Royal
marketing director. "We can't wait to see them compete in their Crown Royal
gear this weekend at Ellensburg and we look forward to responsibly toasting
their wins. This program will serve to reinforce the important message of
responsible drinking to all adult pro rodeo fans."
Though not new to professional rodeo, this earmarks the first official
relationship Crown Royal has announced specifically with a team of cowboys.
In addition to dueling in the dirt, the Crown Royal Riders will be on hand
to sign autographs and take photos with fans Saturday evening.
"It's an honor to represent Crown Royal for the first time at one of the
most exciting rodeos of the year," World Champion Wes Silcox said. "To be a
member of such an elite team of cowboys is pretty remarkable. I'm sure we'll
have some healthy competition along the way with the end goal of toasting
with a Crown Royal, responsibly of course."
Known as one of the "old rodeos", the Ellensburg Rodeo is the final Gold
Rodeo stop on the Wrangler Million Dollar Tour. In Ellensburg, today's best
riders, ropers, and wrestlers compete in what many consider to be the best
rodeo arena in the nation. The top 24 qualifiers from the Gold and Silver
Tours advance to the Justin Boots Playoffs September 10 - 12 in Puyallup,
Washington. For more information, visit www.ellensburgrodeo.com.
